????????????????????????????????????????????д?????????????????????——?????????????????????????????????????????
???????GMIC???????????????????HAXLR8R??????Benjamin Joffe?????????????????????????????????????????????????????????????????????????
??????????г????????????????????????????????а????????????????????????????????к???????????????????????????????????????????????????????????Joffe???????????
????Too Many me-too products??
????Joffe????????????

?????????綯???????????棬????????segway?????????????Ninebot?????????????????????????????????????segway??6000????????Ninebot????3000?????
?????????????????????????????????С???????Ninebot???????“???”?????segway……

????????????????Softbank Nao?????????????????????????Ubtech Alpha????????????????????????me-too products?????????棬Nao?????15??????????????????????????????6600???
?????????????????????????????г???????????????????????????????????????????????????????????????Joffe??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
????Joffe??????????λ?????????????
????"if you do hardware in China?? you are crazy"
???????й???????ж??????????
????Joffe????й????“??”?????????????????????2??????????????????????????????????????????????????????????????????????????????????????
????“Believe me??cuz I live in shenzhen??” Joffe???????
??????????????????????Apple Watch????????????????????????????
????Joffe??????г????????Щ???????????????
????1??Defensibility???????з??????????????????????
????2??Margins??????????????????????в?????????и?????
????3??Commoditization??“?????”?????в???????????????????????????????????????????????????????
?????????????????Joffe??????????????????
????1??More science?????????????
????2??More strategy????????????
????3??Global market knowledge??????????????г????????
????4??Global culture experience?????????????????
????5??Communication skills??????????????
?????????????????????????“???”??????????????B??C??????????????????DJI????????????????????????????????????????????????????
?????????????????????????????????????????????????????????t?????????????????????????????????????????
????Joffe??????HAXLR8R????????????????????????????????????????????????????????????????????Startup??